Questionaries:

A.An opportunity assessment plan is NOT a business plan. Compared to a business plan, it should:

1. Be shorter
2. Focus on the opportunity, not the venture
3. Have no computer-based spreadsheet
4. Be the basis to make the decision on whether to act on an opportunity or wait until another, better opportunity comes along

B.It should include:

1.A description of the product or service

a.What is the market need for the product or service?

b.What are the specific aspects of the product or service (include any copyright, patent or trademark information)?

c.What competitive products are available filling this need?

What are the competitive companies in this product market space? Describe their competitive behavior

e.What are the strengths and weaknesses of each of your competitors?

f.What are the unique selling propositions of this product or service?

g.What is the mission of the new venture?

h.What development work has been completed to date?

i.What patents might be available to fulfill this need?

2.An assessment of the opportunity:

a.What market need does it fill?

b.What is the size and past trends of this market?

c.What is the future growth and characteristics of this market?

d.What social condition underlines this market need?

e.What market research data can be marshaled to describe this market need?

f.What does the international market look like?

g.What does international competition look like?

h.What are total industry sales over the past five years?

i.What is anticipated growth in this industry?

j.How many new firms have entered this industry in the past three years?

k.What new products have been recently introduced in this industry?

l.What is the profile of your customers?

m.Where is the money to be made in this activity? (The activity that interests you most may be just off center from where the money to be made from this opportunity will be located.)

3.Entrepreneurial self-assessment and the entrepreneurial team:

a.Why does this opportunity excite you?

b.What are your reasons for going into business?

c.Why will this opportunity sustain you once the initial excitement subsides?

d.How does it fit into your background and experience?

e.What experience do you have and/or will you need to successfully implement the business plan?

f.Why will you be successful in this venture?

4.What needs to be done to translate this opportunity into a viable venture?

a.Examine each critical step.

b.Then think about the sequence of activity and put these critical steps into some expected sequential order.

c.How much time and how much money will each step require?

d.If you cannot self-finance, where would you get the needed capital?

 

 

İstanbul Şehir University

MGT 436- Entrepreneurship

Course Title			Code	Semester		Hour (T+P)	Credit	ECTS
Entrepreneurship			MGT 436	Spring 2016		3	3	5
Prerequisites		MGT100
Language of Instruction		English
Course Type (Required/ Elective)		Elective
Course Content	In today’s economies, entrepreneurship is the engine of economic growth and prosperity. It is important for you to understand the underlying principles and concepts about entrepreneurship and the entrepreneurial process. This course covers the personal characteristics and qualities of the entrepreneur, innovation, creativity, opportunity assessment, and the role of entrepreneurship in developed and developing economies. Aspects of the family business, an important part of every economy, are also covered to provide an understanding of their role in a developed or emerging economy. One of the key issues in successfully starting and growing a venture, particularly if outside capital is needed, is to create a global business plan. The development of a business plan and all of its components with particular focus on the marketing plan, financial plan, production plan, and organizational plan are presented. The various organizational structures available are discussed in terms of their applicability as well as important legal issues. The sources of capital and how to obtain them, starting, managing and growing a new venture, new venture valuation, and building a lasting venture are also discussed. Each person is to develop an opportunity assessment plan and a business plan. The business plan will be presented to venture capitalists and other investors for funding possibilities. Lectures, discussions, cases, and a few guest speakers will make this class a robust, valuable learning experience. The primary goal of this course is to provide an understanding of entrepreneurship and the global business plan. This course will broaden a basic understanding obtained in the functional areas as they apply to new venture creation and growth, the business plan, and obtaining funding.
Learning Outcomes	1.     Integrate functional area material as it applies to starting a new venture and its growth. 2.     Develop an understanding of the role and activities of entrepreneurship in a global setting. 3.     Provide an opportunity to evaluate your own entrepreneurial tendencies and ability to create a global business plan. 4.     Understand all aspects of developing and submitting a business plan. 5.     Understand the various capital sources and the process of obtaining outside funding.
Teaching Method(s)	The following teaching methods are used in this course: lectures, presentations, questions and answers, in-class discussions. Students are expected to read the assigned material before coming to the class. Students should also follow the instructor’s lectures by taking notes in class and contribute to in-class discussions. Students are waited to prepare a business plan and present it for potential investors.
Assessment Criteria	Assessment Component				Weight in Assessment (%)
	Submissions				20
	Presentations				40
	Project				40
	Total				100 %

 

WEEKLY PLAN

Weeks	Material
1	Entrepreneurship and Entrepreneurial Mindset
2	Corporate Entrepreneurship
3	Entrepreneurial Strategy: Generating and Exploiting New Entries
4	Creativity and Business Idea
5	Identifying and Analyzing Domestic and International Opportunities
6	Protecting the Idea and Other Legal Issues
7	Apr. 6 2016, Business Plan
8	Apr. 13 2016, Marketing Plan
9	Apr, 20 2016, Organizational Plan  (Deadline for submission of project proposals)
10	Apr, 27 2016, Financial Plan
11	May, 4 2016, Sources of Capital (Deadline for submission of project reports)
12	Business Plan Presentations to Sources of Funding
13	Business Plan Presentations to Sources of Funding
14	Business Plan Presentations to Sources of Funding

TEXTBOOK
Required Textbook	Hisrich, Robert D., Peters, Michael P. and Shepherd, Dean A., Entrepreneurship, 9th Edition (Chicago: McGraw-Hill/Irwin), 2013.

Required Submissions (Each of the Submissions has 2 weeks (14 days) deadline)

• Mar. 23, 2016, Methods of creating new ideas. Demonstrate your understanding of methods : Brain Writing, Gordon Method, Delphi Method, Checklist Method (SCAMPER), Free Association, Forced Relationship, Collective Notebook Method, Attribute Listing, Big Dream Approach. Submission due to Mar 30, 2016.
• Mar. 30, 2016, Identifying and Analysing Domestic and International Opportunities, Prepare an opportunity assessment plan, evaluate current micro and macro environment of your proposal, select a foreign market and prepare two opportunity assessment plans (one for Turkey and one for your selected foreign country). Answer the questionaries attached here.
• Apr. 6, 2016, Prepare your business plan. Please remember that, there is no one size fits all formula for the business plans, but the provided check list can guide you and can be reach the checklist file from here.
• Apr. 13, 2016, Prepare a marketing plan. Again the marketing plan can be in a very flexible format and again I am attaching a sample template with 15 Sections and you can reach the attachment from here.
• Apr. 20, 2016, Prepare an organisational plan. Select one of three organisational structures and include all the attributes in the attached file. 
• Apr. 27, 2016, Prepare a financial plan. You can download the template file and prepare a fictive company financial plan and the attached file can be reached from here. 

Submissions and Presentation Weeks

Student Number	Team No.	Submissions 1 – 10										Presentation Week (1 = May 11, 2= May 18)
210112807						1						1
212071570	8		+	+	5	1						1
212111092	8		+	+	5	1						1
210101291		5	+									1
210103504												1
212071179	10	5	5	+	5							1
715030036	4	3		+	3	1		1		1		1
715032192	4	5	+	+	3	1				1		1
715031048	4	5	5	+	3	1	1	1		1		1
213013404	4			5		1				1		1
211641950	13	3				1						1
210111434	13	+	5	+	2	1	1	1				1
210112164	13	+	+									1
210111125	13	3	5	+		1	1	1				1
212061635	9	5	+	+	2							1
210121661	9	5	5	+								1
211591087						1						1
210111272	14	+	+	+								1
211592623	14	+	+		2			1				1
210102349	14											1
212112031	14	3	5	+	2			1				1
211601595	15	+	+			1	1					2
211601371	15	+	+			1						2
211630986	7	5	+	+	4	1		1	1	1		2
211702295	7		+	+	4	1						2
212332205	7		+	+	4	1				1		2
211592465	6	+	5	+								2
211550621	7	5	+	+	4	1	1	1	1	1		2
211631757	6		5	+	3							2
211760225	3		5	+	4							2
211760785	3		5	+		1		1				2
212151746	3	5	5	+	4	1	1	1				2
212182215	3		5	+	4	1						2
213490265												not Submitted
314260275	1		+	+	3	1	1	1	1	1	1	not Submitted
213910298		+										not Submitted
212970238	5		+	5	5	1						not Submitted
213081051	2		5	+	5	1						not Submitted
211602364	11		+		5	1						not Submitted
210110515		+										not Submitted
314782510	1	+	+	+	3	1	1	1	1	1		not Submitted
211640372	9	+				1						not Submitted
314251225	1		+	+	3	1	1	1	1	1		not Submitted
213071275	2	5	5	+	5	1		1	1	1		not Submitted
213131500												not Submitted
211591168	5	3		+	5							not Submitted